Customer Relationship Management For The Birmingham New Library Essay

Customer Relationship Management For The Birmingham New Library - Essay Example These strategies are vital for assessing both the internal and external environments, which are favourable or unfavourable to the successful business activities. The researcher incorporated varied marketing strategies vital for enabling the Birmingham Library to accomplish their goals successfully. The researcher provided varied recommendations which the company should take into considerations in order to achieve successful business performance. The action plan was formulated that attempted to reveal the way the objectives of the company will be achieved. Lastly, the conclusion was included that provided a concise summary of the market report. Customer Relationship Management for the Birmingham New Library Introduction The customer relationship management (CRM) has evolved as an effective approach for enabling companies to interact with their customers effectively in order to achieve their business goals successfully. CRM is a business strategy that enables the company to understand the needs of the clients, retain customers through customer experience, reduce management costs and increase profitability (Kangal, 201, p. 45). Senn, Thoma andYip (2013, p.28) defines CRM strategy as the management process accountable for predicting, identifying customers and satisfying their demanding needs for shared benefit. The CRM strategy integrates sales, services, technology solutions; thus it attempts to bring together every part of the business, which touches the client in order to achieve effective business organizational performance. The Birmingham Library is a new library, which is under construction in the Birmingham centre in England; thus employing effective strategy will enable the company to achieve their intended goals. Therefore, employing CRM strategy will be an effective means that will enable the company to assign, create and manage customer requests; thus contributing to effective business performance. The Birmingham Library will employ CRM strategy because this approach often integrates social media services in order to communicate, share customer opinions and experiences; thereby, building up successful customer relationship. Key Objectives The market report aims to examine the marketing strategies vital for increasing performance in the Birmingham Library. It analyses the internal and external factors that may